π Last checked: Β· By Thomas MΓΌller
Our independent ranking of five email marketing platforms, based on pricing, features, ease of use, automation, support and data protection.
The order reflects best fit for most businesses, weighing value, EU data protection and breadth of features. Individual needs differ, so each tool also has a "best for" label. See our methodology.
Our top pick for most businesses: the broadest toolset for the price, a real free plan and an EU-based provider. It becomes expensive only if you send very large volumes or need the Professional tier.
4.4 Β· from $9/month Β· Free plan with 300 emails/day and large contact storage
The best choice when automation and sales follow-up drive your results. Skip it if you mainly send newsletters: you would pay for power you do not use.
4.3 Β· from $19/month Β· No free plan; 14-day free trial
The most complete package for coaches and course sellers because webinars are built in. The webinar feature requires the Creator plan, and prices rise with your list size.
4.2 Β· from $19/month Β· Free plan up to 500 contacts and 2,500 emails/month; 30-day trial of paid features
The simplest way to send good-looking newsletters. Note that the free plan was cut in 2025, so check the current limits before you plan a migration around it.
4.1 Β· from $10/month Β· Free plan reported at 500 subscribers and 12,000 emails/month (verify current limits)
Excellent for creators who monetize an audience, and the free tier is the most generous in this comparison. Paid plans got noticeably more expensive, and Kit is a US company, which matters for GDPR-sensitive businesses.
3.9 Β· from $39/month Β· Free Newsletter plan for up to 10,000 subscribers, with limited automation
| Tool | Score | Free plan | From / month | Best for | Company seat | Link |
|---|---|---|---|---|---|---|
| Brevo Email, SMS & CRM in one platform | 4.4 | 300 emails/day | $9 | Small businesses, agencies, online shops | Paris, France (EU) | Details β |
| ActiveCampaign Advanced automation and CRM | 4.3 | 14-day trial | $19 | Growing teams, B2B, sales-driven businesses | Chicago, USA (EU data center available) | Details β |
| GetResponse Email, webinars and funnels in one | 4.2 | 500 contacts | $19 | Coaches, course creators, info-product sellers | GdaΕsk, Poland (EU) | Details β |
| MailerLite Simple, affordable newsletters | 4.1 | 500 subscribers | $10 | Beginners, bloggers, small teams | Vilnius, Lithuania (EU) | Details β |
| Kit Email for creators (formerly ConvertKit) | 3.9 | 10,000 subscribers | $39 | Creators, bloggers, newsletter publishers, coaches | USA | Details β |
Prices are list prices in US dollars at about 1,000 contacts or subscribers, as published by each vendor; taxes and local pricing may differ. Always confirm on the vendor's pricing page.
5 questions Β· personal recommendation Β· free
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