Kit Review 2026:
Pricing, Features & Verdict
3.9/5 · Editorial score
🕐 Last checked: · By Thomas Müller
Kit, formerly ConvertKit, is an email platform built for creators. It combines forms, landing pages, sequences and visual automations with tools to sell digital products and paid newsletters. Its free plan covers up to 10,000 subscribers.
Short answer: Is Kit worth it?
Excellent for creators who monetize an audience, and the free tier is the most generous in this comparison. Paid plans got noticeably more expensive, and Kit is a US company, which matters for GDPR-sensitive businesses.
Our rating by criteria
Editorial assessment on a 1 to 5 scale; the overall score is the average of the six criteria.
✅ Why choose Kit
- Free plan for up to 10,000 subscribers
- Strong automations and sequences for creators
- Built-in tools to sell digital products
- Clean, creator-focused interface
- Good deliverability reputation
✗ Drawbacks
- Paid plans are pricey and scale with subscribers
- Free plan limits automations and features
- US company: extra GDPR diligence needed
- No CRM or SMS; simple email design options
Plans and pricing
| Plan | Price | What you get |
|---|---|---|
| Newsletter (Free) | $0 | Up to 10,000 subscribers, unlimited broadcasts, forms and landing pages, limited automation |
| Creator | $39/mo ($33 annual) | 1,000 subscribers, visual automations, sequences, Kit branding removed |
| Pro | $79/mo ($66 annual) | 1,000 subscribers, advanced reporting and growth tools |
Prices are list prices in US dollars at about 1,000 contacts or subscribers, as published by each vendor; taxes and local pricing may differ. Always confirm on the vendor's pricing page.
Key features
Forms & landing pages
Signup forms and landing pages, including on the free plan.
Visual automations & sequences
Tag-based automations and email sequences that suit creator funnels.
Sell digital products
Sell downloads, courses and subscriptions without a separate shop.
Paid newsletters
Charge subscribers for premium content.
Segmentation with tags
Flexible tags and segments instead of a CRM.
Creator network
Recommendation features that help grow your list.
Who is it for?
Good fit if you…
- Creators and newsletter publishers who want to grow and monetize
- Coaches selling digital products, courses or memberships
- Anyone with a big list who wants to start free
Look elsewhere if you…
- Businesses that need a CRM or SMS
- Budget-focused teams with a large paid list
GDPR & data protection
Kit is a US company. A DPA is available, but transfers to the US need a valid mechanism (such as standard contractual clauses or the EU-US Data Privacy Framework). If strict EU data handling is a priority, prefer an EU-based provider like Brevo or MailerLite.
This is general information, not legal advice.
Try Kit
Free Newsletter plan for up to 10,000 subscribers, with limited automation
Start free →* Affiliate link: we may earn a commission at no extra cost to you
Frequently asked questions
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded to Kit in 2024. The old convertkit.com domain redirects to kit.com.
How much does Kit cost?
The Newsletter plan is free up to 10,000 subscribers. Creator starts at $39/month ($33 billed annually) for 1,000 subscribers and Pro at $79/month ($66 annually). Prices scale with list size.
Is Kit good for beginners?
Yes, if you are a creator or run a content-led business. The interface is clean and the free plan lets you start without cost. For classic business newsletters with a CRM, Brevo fits better.
Compare with similar tools
Sources & verification
Pricing and plan details checked: . Source: Visit official pricing page (Kit). Methodology.